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How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World , by Michael Bierut
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The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.
How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.
Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.
Product details
Hardcover: 320 pages
Publisher: Harper Design (November 3, 2015)
Language: English
ISBN-10: 0062413902
ISBN-13: 978-0062413901
Product Dimensions:
9.8 x 1.2 x 10 inches
Shipping Weight: 4.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
73 customer reviews
Amazon Best Sellers Rank:
#18,544 in Books (See Top 100 in Books)
The book's fine; it's the Kindle edition that you need to avoid. There is no highlighting capability, and the print size is not adjustable. And the print is TINY. Almost all of the things you buy an e-book for are missing on this Kindle edition. The book itself seems to have a great deal to offer. However, it's hard to get at in the Kindle edition
This book is beautifully made, but the title is a little deceiving. It is one mans journey, not a practical guide as the title would indicate
When I first learned of this book, I knew I had to pre-order it. Michael Beirut is one of the most exciting designers of the past few decades (and one of my favorite partners in the NY Pentagram office). His engaging and approachable personality easily becomes visible in his work.Every chapter is wonderfully written and lushly illustrated with his process and the final solution. The chapter "How to be a graphic designer in the middle of nowhere" literally gave me chills as his introduction to design and his growth as an artist was similar to mine.Thank you and bravo, Mr. Bierut for creating easily my new favorite book and quite possibly the BEST book on graphic design. Highly recommended.
Great read and reference book! I use it for myself as a professional and as well in my curriculum for university courses in graphics.
As a fan of Michael Bierut's work, this book is a fantastic dip into a variety of his projects and each of the various challenges, thought processes, and creative solutions he encountered and integrated along the way. The design of the hardcover is quite simple yet powerful and makes for a great aesthetic addition to a studio or home.
I love this book in all its simplicity. Talking about how to market text in spectacular text. I haven’t read it cover to cover but it’s just aesthetically pleasing.
This book has great insight and tons of helpful tips graphic designer. A lot of inspiration on how he got to his final execution.
The business of graphic design was made clear and precise with the help of this book
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