Ebook Free Moonshot! By John Sculley

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Moonshot! By John Sculley

Ebook Free Moonshot! By John Sculley

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Sales Rank: #439258 in eBooks
Published on: 2014-10-13
Released on: 2014-10-13
Format: Kindle eBook

Review
"John Sculley, in his new book 'Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses' argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change… It’s time to adopt the adaptive innovator entrepreneur mindset principles, capitalize on the game-changing new technologies, and go for the gold.” - (Martin Zwilling Forbes Contributor)

"The real question is, how many business-strategy books are published before leaders (and wannabes) say, “Please, sir, no more”? With a name and reputation that will open many doors and sell books, former CEO (PepsiCo and Apple) and now second-time author (Odyssey: Pepsi to Apple) Sculley delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither. Although he never quite issues that ultimatum, it’s clear from his 10 principles―such as customers come first, create a noble cause, solve a billion-dollar problem, pursue relentlessly, and practice disruptive pricing―that adaptability is key. The precepts of that vision are simple but still challenging for many. Stories are what make his principles live, though there isn’t as much attention paid to execution. New wisdom for new entrepreneurs; timeless advice for leaders. - (Barbara Jacobs Booklist)

From the Inside Flap

John Sculley has always had insatiable curiosity. While growing up in Long Island, New York, and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of fourteen, he had invented a color picture tube and a remote channel tuner. He was also a ham radio operator and enjoyed communicating with a network of friends around the world.

John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch to business. As he rose through the ranks of Pepsi, he loved any assignment that involved building, whether it be new packaging or new advertising campaigns like the “Pepsi Generation” or the “Pepsi Challenge.”

He was and still is a natural entrepreneur. And he has used those skills to his advantage ever since.

John’s passion is business, and he is at it every day of the week. Since leaving the corporate world in the early 1990s, John works closely with his two brothers, Arthur and David.

His real soulmate is his wife, Diane, herself an accomplished business woman. She is there at all times, providing guidance, advice, and support. She is the love of his life.

John and Diane Sculley reside in Florida.

From the Back Cover

I wrote Moonshot! because I believe this is the best time ever to build a transformational business. The big Moonshot occurring right now is the convergence of incredible exponentially expanding technologies including the cloud, mobile devices, sensors and big data. The effect of this Moonshot is to shift power from the Producer-in-Control to the Customer-in-Control. So, it’s all about the customer, and in my book I try to provide entrepreneurs and business executives with insights and tools they can use to build successful businesses. These are strategies I have learned through a lifetime in business and ones I use every day with my own companies. I also put these game changing strategies in the context of the dramatic changes going on with the middle classes, both in the U.S. and in Emerging markets.

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